Privacy Policy

1. Introduction

Way To Iceland (“we”, “us”, “our”) is committed to protecting your privacy. This policy explains how we collect, use, disclose, and protect your information when you visit www.waytoiceland.is.

2. What Information We Collect

a. Personal Information (you provide voluntarily):

  • Name, email, phone, address

  • Booking details (tour preferences, date, number of passengers)

  • Payment details (processed via secure third-party providers)

b. Automatically Collected Information:

  • IP address, browser type, operating system

  • Date/time stamp, pages visited, click behavior

c. Cookies & Tracking Technologies:

  • We use cookies and similar tools to remember preferences, analyze site use, and personalize experience

3. How We Use Your Information

  • To process and manage your bookings and inquiries

  • To communicate confirmations, updates, or respond to your requests

  • To improve our services and website functionality

  • To send promotional materials if you opt in (you may unsubscribe anytime)

  • To detect fraud, comply with legal obligations, and safeguard our operations

4. Disclosure of Your Information

  • Service Providers: e.g. payment gateways, tour operators—to fulfill your booking

  • Legal Compliance: if required by law or to protect rights

  • Business Transactions: in case of merger, acquisition, or sale (only relevant data transferred)

5. Cookies & Third-Party Tools

  • We use cookies for analytics, site functionality, and tailored content

  • Third-party services (like Google Analytics, Facebook Pixel) may use their own cookies. We disclose this, but have no direct control over them waytoiceland.is

6. Your Rights Under Icelandic & EU Law

You have the right to:

  • Access your data

  • Correct or update your information

  • Delete or restrict processing

  • Object to certain processing (e.g. direct marketing)

  • Withdraw consent at any time

  • Request data transfer (portability)

To exercise these rights, contact us using the details below.

7. Data Security & Retention

  • We implement appropriate technical and organizational measures to secure your data (e.g. SSL, access controls)

  • We retain personal data only as long as necessary (e.g. booking duration + legal requirement), then anonymize or delete it

8. Children

We do not knowingly collect personal data from children under 13. If you believe we have, please contact us and we will promptly delete it waytoiceland.is.

9. External Links

Our site may include links to external platforms (e.g. social media, partner sites). We are not responsible for their practices—please review their privacy policies.

10. Policy Updates

We may update this policy periodically. The “Last updated” date at the top will reflect changes. We encourage you to review it periodically .

11. Contact Us

Way To Iceland
113 Reykjavik, Sjafnarbrunnur 1

Kennitala:  500625-1470

Email: info@waytoiceland.is
Phone: +354 888 2803

Last updated: June 28, 2025